Lancôme Secrets Revealed.

I am so excited to share with you my most recent design for Lancôme Paris. I was commissioned to conceptualize a piece to announce the launch of Lancôme’s Absolue L’extrait Collection at Bloomingdales, NY.

Absolue L’extrait is an exclusive line of skin care products created with the native cells of the Lancôme Rose, which in 1973 was selected from 20,000 species in France. These native rose cells are extracted and 2 million are captured in every jar, which work to reveal your more radiant, firmer skin.

Because this new product slowly reveals your best you, I designed this announcement to slowly reveal it’s message by creating 6 separate panels of alternating vellum and card, wrapped inside a 14K gold envelofold.

The first vellum overlay is a round graphic pattern reversed out of black revealing the word “Secrets” which is printed on the next panel in white script on a gold background.

The third panel is a smokey vellum overlay peeking the word “Revealed” which is printed on the following white card in gold letters.

The fifth vellum panel is the fuchsia Lancôme Rose overlay, slightly hiding the Invitation on a black card below.

 

This proved to be an exhilarating multi-level piece to design, with a very quick turn around, one week from concept to delivery at the Lancôme counter at Bloomingdales. The envelofold was wrapped with ribbon and a fuchsia rose for presentation. Read more about L’extrait.